And the Swedish brand is supporting Keep America Beautiful with a $1 donation for every photo shared showing how people party with a purpose using #AbsolutAmerica and #promotion. In support of the Keep America Beautiful Great American Cleanup, the nation’s largest community improvement program, Absolut’s donation will support the program’s estimated 60,000 events fueled by millions of volunteers and participants who come together in tens of thousands of communities nationwide to #DoBeautifulThings.
“Absolut has always embraced the magic of mixing – from cocktails to cultures to communities,” said Shefali Murdia, Absolut’s brand director at Pernod Ricard USA. “With our new America bottle, and partnership with Keep America Beautiful, we’re mixing up the summer party scene – with delicious cocktails and a side of giving-back.”