Anheuser-Busch’s network of Wholly Owned Distributors (AB One) will distsribute ShineWater. ShineWater isn’t an alcoholic beverage, but is described as a “ready-to-drink hydration beverage with 100% of the daily recommended vitamin D.”
Founded by a former FDA physician, ShineWater was orginally based in Charleston, S.C. But it reformulated, rebranded and relocated to Bay City, Mich., last year. In the last year, sales have grown 10-fold, it says.
“Within months, our six flavors were leading total sales of all emerging brands in our category,” says Ryan Coon, CMO at ShineWater. “ShineWater’s new partnership with AB ONE will allow us to deliver ‘Sunshine in a Bottle’ to people in more markets, making a positive impact on many lives.”