The move by Anheuser-Busch follows an earlier announcement that MillerCoors Beverage Co. is sponsoring the still-in-development digital identification solution that enhances current age-verification systems and protects user privacy.
TruAge, developed by NACS, the global trade association that represents the convenience and fuel retailing industry, and Conexxus, its standards-setting partner, makes the traditional carding experience more convenient and accurate. It addresses age-verification beyond the traditional store register to online ordering, home delivery and curbside pickup, which have grown in popularity during the pandemic.
TruAge, developed by NACS, the global trade association that represents the convenience and fuel retailing industry, and Conexxus, its standards-setting partner, makes the traditional carding experience more convenient and accurate. It addresses age-verification beyond the traditional store register to online ordering, home delivery and curbside pickup, which have grown in popularity during the pandemic.
New pilot tests for TruAge are now underway at Russell’s Convenience stores in Hawai’i, and other companies expect to pilot the technology at their stores later this year. TruAge previously had been tested at select liquor stores in Maryland and West Virginia and successfully demoed at the NACS Leadership Forum in May.
“Our initial tests demonstrated that the TruAge solution works and works fast—posting verification that protects the cashier in a fraction of second. These additional tests are designed to pressure-test the convenience features as we move toward both stand-alone app-based solutions as well as solutions that can be folded into existing retailer apps,” said Conexxus Executive Director Gray Taylor. “In both cases, TruAge provides the most effective, convenient solution to date to age verify customers quickly while protecting their privacy,” he said.
New pilot tests for TruAge are now underway at Russell’s Convenience stores in Hawai’i, and other companies expect to pilot the technology at their stores later this year. TruAge previously had been tested at select liquor stores in Maryland and West Virginia and successfully demoed at the NACS Leadership Forum in May.
“Our initial tests demonstrated that the TruAge solution works and works fast—posting verification that protects the cashier in a fraction of second. These additional tests are designed to pressure-test the convenience features as we move toward both stand-alone app-based solutions as well as solutions that can be folded into existing retailer apps,” said Conexxus Executive Director Gray Taylor. “In both cases, TruAge provides the most effective, convenient solution to date to age verify customers quickly while protecting their privacy,” he said.