St. Louis’ Major League Soccer team named Anheuser-Busch as one of the club’s founding partners, as well as the official beer sponsor of St Louis CITY SC.
As part of the partnership, Anheuser-Busch will have naming rights of the stadium’s south bar – the Ultra Club. This iconic 14,000 square foot space – which is already sold out for the 2023 season – offers a premium experience on matchday and features floor-to-ceiling windows that serve as the “front porch” of the stadium overlooking Market Street and Downtown West. The ULTRA Club provides incredible 360-degree views of both the city and pitch with 17 fully programmable LED screens on the ceiling. Each game will feature live cooking demonstrations and tasting options by local and visiting chefs and restaurants at the two open kitchens. Additionally, the ULTRA Club aims to become one of the premier special event spaces in downtown St. Louis on non-gamedays for corporate parties, weddings, and other community events beginning in September 2022.