Kyle Norrington, currently president of Labatt in Canada, will assume a new role as U.S. chief commercial officer, overseeing Anheuser-Busch sales and Marketing in the U.S. During his time leading Anheuser-Busch InBev‘s business in Canada, Norrington developed and implemented the Canada 10YP, resulting in the gain of a full share point in 2020 driven by the outperformance of above core brands, led by Michelob Ultra. He also step-changed the Beyond Beer portfolio and performance through innovation, organic growth, and strategic acquisitions like Nutrl Vodka Soda.
Simon Wuestenberg, currently president of A-B’s wholly owned distributor business unit AB ONE, is appointed U.S. chief sales officer. Wuestenberg joined the U.S. business over ficw years ago and has served in several leadership positions prior to his current role in AB ONE. Most recently, Wuestenberg was the Midwest Region vp-sales where, under his leadership, market share grew for three straight years after eight years of decline and 90% of A-B’s wholesaler partners grew topline.
Marcel Marcondes, currently U.S. chief marketing officer, is transitioning to a new role within AB InBev that will be announced at a later date. He will be succeeded by Benoit Garbe, currently U.S. chief strategy officer.