It’s a competition between various Anheuser-Busch breweries to develop, and implement, new water saving initiatives to further reduce water consumption at their facility, with a chance to win two tickets to Super Bowl LIII.
Announcement of the competition came today, World Water Day.
Over the past 10 years, A-B has reduced water usage across its U.S. operations by nearly 38% —equal to 40 billion cans of beer — thanks to the contributions of employees, business partners and consumers.
“As we call attention to the importance of clean water on World Water Day, we are excited to continue building on our water sustainability programs. Water is not only vital to the wellbeing of our communities, it is also essential to all our great-tasting beers,” said Ingrid De Ryck, Vice President of Procurement and Sustainability at Anheuser-Busch. “As a result, water sustainability, from seed to sip, is a key part of our industry-leading efforts to build a Better World.”
In addition, A-B is participating in a global “Shark Tank”-style competition with fellow AB InBev facilities around the world to design new water sustainability initiatives. The winning facility will receive a special capital expenditure award of up to $100,000 to invest in bringing the winning project to life.
In other water conservation efforts,
P Stella Artois is partnering with Water.org for the fourth year for the Buy a Lady a Drink campaign. For every purchase of a limited-edition chalice, Stella Artois will help Water.org provide five years of clean water for one person in the developing world. Since 2015, the Buy a Lady a Drink campaign has changed the lives of more than 1.5 million people, with the goal of providing access to clean water for over 3.5 million in the developing world by 2020.
P Over the next few months, A-B will partner with numerous local groups including Nature Conservancies, Keep America Beautiful, and the River Network to host river and watershed protection projects. Since 2010, over 10,000 of our colleagues have volunteered to participate in 150 projects to help improve the quality of rivers and watersheds. We have 20 additional cleanups across the country planned this year.