Budweiser is launching its first-ever alcohol-free, 50-calorie beer.
Anheuser-Busch InBev is using the recognizable Budweiser brand to launch Budweiser Zero, an alcohol-free lager that tastes similar to the best-selling alcoholic beverage. One serving has 0 grams of sugar, targeting health-conscious drinkers that crave the taste of beer and don’t want to deal with a hangover.
“We really want to disrupt this space because we believe there doesn’t need to be a stigma and outdated understanding of non-alcoholic beer,” Monica Rustgi, Budweiser’s VP of marketing told CNN Business. “Beer is something that people love, so it doesn’t have to be binary decision of drinking beer with alcohol or not drinking a beer at all.”