Andy Goeler, Bud Light’s vp-marketing, told CNN Business that Bud Light Next — which the company believes will be the first zero-carb beet — will be released early next year. It’s intended to appeal to Generation Z consumers who are more mindful of nutrition.
It took A-B about a decade and 130 prototypes to develop the product, Goeler said.
“Today’s consumers have got options of low calorie and low carb products, this is another entry to have something that goes all the way to zero carbs,” Goeler told CNN Business. “It’s a big consumer trend we see across many consumer industries.”
Bud Light Next comes with an alcohol percentage of 4% and contains 80 calories per 12 ounces, according to CNN Business. That makes it competitive calorie-wise with liquor. It will be sold in both bottles and cans in six and twelve pack varieties. Bud Light, meanwhile, has 110 calories per serving and roughly the same alcohol percentage.