That doesn’t mean operating at 100% capacity. Indeed, the phrase Nielsen CGA used in its report was “open in some capacity.”
On Premise velocity in outlets that are currently operational has increased 319% in the week of March 13, 2021, vs. March 28, 2020, when the On Premise shutdown initially began; velocity in the latest week is up +13% compared to same time last year, March 14, 2020
Average outlet dollar sales (velocity) are up +4% in the latest week (March 13 v March 6) across the U.S.
Florida remains the strongest state of those analyzed benchmarked against March 28, 2020, with velocity up 420%. Growth in the week to March 13 vs. March 6 is driven by Orlando (+10%), however, other key markets also experience growth with Miami up +6% and Tampa +4%. Sales velocity is now +19% year-over-year (comparing the same week one year prior) and up 6% from March 6, 2021.