Open Rate (locations open and pouring beer) held firm at 92% for the third straight period, BeerBoard reported. As reported previously, Open Rate has matched the high-water mark going back to an eight-week stretch in September and October 2020.
Nationally, Average Number of Taps held firm at 18 handles per location, BeerBoard said. Four of the states tracked added one tap each — Illinois (15), Michigan (22), Nevada (21) and Tennessee (19). Minnesota (20) and South Carolina (16) dropped one handle each, while Florida (18), Georgia (17), New York (18) and Texas (18) all held firm.
For the fourth consecutive period, Percentage of Taps Pouring increased, this time up three points (+3.0%) to check in at 68% pouring nationally. Growth among the states tracked was nominal, seeing Nevada lead the way with a +2.7% climb. Illinois (+1.8%), New York (+1.6%), Florida (+1.4%) and Texas (+1.4%) were also up.
Volume climbed +5.7% nationally for the period, the third consecutive period to see growth. Nevada paced the states tracked with a healthy +15.7% on the weekend, while Georgia was +9.9%. Florida (+6.6%), Minnesota (+5.1%) and Texas (+4.4%) also saw noticeable gains.
Rate of Sale was up slightly for the second straight period, this time climbing +2.8% (it was up +2.5% for March 11-14). Nine of the 10 states tracked saw growth over the weekend, paced by Nevada (+12.4%) and Georgia (+7.9%). Minnesota (+6.2%), New York (+5.6%) and Florida (+5.5%) also saw tangible gains.
Craft grew +1.3% in Volume share for the period to check in at 31.8%, BeerBoard reported. Domestics gave up the balance of that share, falling -1.7% to come in at 52.1%. Tap Share was flat on the weekend. The Top Five Styles were unchanged.