That’s according to Drizly, which surveyed consumers. The celebration may be at home, but it’s up from the prior year when 61% said they planned to celebrate. Only 8% of consumers said they didn’t plan to mark the turn of the calendar at all. The survey also found:
— Cocktails are overtaking Champagne: Though 39.4% of consumers still plan on reaching for their favorite bubbly this year, nearly 44% plan on reaching for their favorite cocktail instead. Following closely behind is wine (27.8%), beer (20.6%) and hard seltzer at 5.3%.
— Speaking to specific brands, the top selling products of last year, included (in order) Veuve Clicquot Brut Yellow Label Champagne, Tito’s Handmade Vodka, La Marca Prosecco, Dom Pérignon Vintage Champagne and Moët and Chandon Impérial Brut Champagne.