Vivify Beverages, Greenville, S.C., introduces Itz Spritz, a 4.2% ABV, all-natural, gluten-free spritz experience that’s described as a new and innovative alternative to artificially-flavored malt beverages and often flavor deficient hard seltzers.
“Itz Spritz is the culmination of many dinnertime conversations with my dad, observations in the store and at the bar, and ultimately, the feeling like I’m always having to compromise something when it comes to deciding what to drink,” says Kate Sturdevant, founder and third generation descendant of her family’s beer distributor business.
“Itz Spritz was developed to fill the void in the market for an elevated at-home spritz experience that doesn’t have to compromise on flavor, calories or ingredients. It’s everything you want and nothing you don’t.”
Kate is positioning the brand as an Alcohol Spritzer, an entirely new category in the alcohol beverage space launching in three sophisticated flavors – Elderflower Citrus, Cucumber Lime Twist and Golden Pear.