The Sazerac Co. unit has been appointed the sole U.S. importer for the term of five years for Ballantine’s, Passport, and Something Special whiskies from Scotland by Chivas Brothers Ltd.; Becherovka Herbal Liqueur from the Czech Republic by Jan Becher; Cachaça Janeiro from Brazil by Pernod-Brasil; Soho Lychee Liqueur from France by Pernod SAS; and Minttu Peppermint Liqueur from Finland by Pernod Finland. The company will begin transitioning these brands immediately but will start actively selling these brands in market as of September 1.
“These agreements represent a watershed moment for our organization,” said Jason Schladenhauffen, CEO for 375 Park Avenue Spirits. “Almost all of these brands are category leaders in their home market or on the global stage. As such, we’ve been afforded a major opportunity as the new brand stewards to lead them into the next stage of their life cycles.”
he portfolio expansion not only increases the number of brands the company will represent, it further solidifies the firm’s commitment to offering customers more breadth and depth of quality spirit selections. “Each of these brands address portfolio gaps and fill key strategic needs as we look to better balance our offerings,” further commented Schladenhauffen. With the expansion, 375 Park Avenue Spirits now represents spirit brands from across 14 countries.