375 Park Avenue Spirits (Sazerac) and Sazerac’s Bond & Royal craft division will assume responsibility for all sales, distribution, and will support the brand’s marketing efforts.
Misunderstood is an American whiskey blended with all natural ginger for a mellow finish while maintaining the integrity of the whiskey.
Misunderstood Whiskey started as a kitchen recipe by childhood friends, JD Recobs and Chris Buglisi.
“Misunderstood is a brand that’s in the early stages of its life cycle and that youthful exuberance permeates from the brand and is central to what creates such a loyal base of consumer evangelists. The success that Chris and JD have been able to achieve in that brief window is a testament to the strength of the brand and the stewardship they’ve provided,” said Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits. “The meteoric rise of the category is well documented and we feel strongly that this brand is ripe to become one of the next rising stars.”