Many public relations agencies create dedicated teams to serve a particular industry. 360PR+ has taken that a step further, creating a separate wholly owned, independently operated public relations agency to serve the adult beverage industry.
Three Cheers PR will be led by Rob Bratskeir, who helped build a portfolio of adult beverage clients at 360PR+, and whose experience spans some of alcohol’s most iconic brands. Bratskeir has led campaigns for newcomers and established brands alike, among them Knob Creek, Owl’s Brew, The Pogues Irish Whiskey, Blue Chair Bay Rum, Crabbie’s Ginger Beer and Vox Vodka. Bratskeir helped open 360’s New York office a decade ago, serving as General Manager, and has also led clients in adjacent sectors to adult beverage while at 360, including premium food & beverage brands and travel clients.
“There has never been a better time to focus on adult beverage, which is innovative like never before,” said Bratskeir. “Our team brings not only deep knowledge of the category, but also a sharp focus on lifestyle, an understanding of modern retail and hospitality, plus something that is priceless, and that’s the passion and curiosity of true enthusiasts.”
Three Cheers PR will offer clients, among them Drizly, North America’s largest online alcohol e-commerce and on-demand delivery platform, and Sagamore Spirit, the fast-growing rye that is reestablishing Maryland’s reputation for whiskey craft, a full suite of services: integrated campaign development, media relations, influencer marketing, digital content production, social media activations, live and virtual events, C-suite profile development and other thought leadership activities.