In a multi-year deal taking effect this season, 360 Vodka will be the preferred vodka of the NHL team and of Scottrade Center, home of the Blues and host to numerous concerts, shows, and sporting events each year in the heart of downtown St. Louis.
360 Vodka is one of the premium brands of McCormick Distilling Co., which has been in operation since 1856 and has been recognized as the oldest business in the Kansas City area. The company’s Missouri roots run deep. “360 Vodka is entirely Missouri-made, from the grain to the package,” said Mick Harris, president of McCormick Distilling Co. “The Blues partnership is an exciting opportunity to extend our presence to fans in all corners of this great state.”
As part of this partnership, 360 Vodka is thrilled to introduce the first Limited Edition commemorative Blues bottle in honor of the team. The striking label design highlights both the NHL-licensed Blues logo and the “Let’s Go Blues” hashtag used by Blues fans everywhere. It also gives a subtle nod to the iconic Gateway Arch, the immediately recognizable symbol of St. Louis.
The Limited Edition Blues bottle will be available at retail locations throughout the St. Louis Blues television viewing area, for as long as supplies last. For every swing-top bottle closure returned to the distillery through its “Close the Loop” program, donations will be made to the Blues Charitable Foundation, the charitable trust of the St. Louis Blues.