For the second consecutive year 306 Vodka (McCormick Distilling Co.) is partnering with Captains for Clean Water to raise awareness about freshwater issues in the Sunshine State.
The partnership fits right in with 360 Vodka’s positioning as “the first eco-friendly distilled spirit in the world.” 360’s bottles were designed to be reused indefinitely by the consumer. But if the consumer chooses to return the closure, 360 Vodka will make a donation to Captains for Clean Water.
360 Vodka is also a sponsor of the organization’s Restore Florida gala, which takes place tonight (11/5), at the historic winter estates of Thomas Edison and Henry Ford on the banks of the Caloosahatchee River.
Florida’s Lake Okeechobee, the largest freshwater lake in the state, flows into the Caloosahatchee and St. Lucie Rivers.
All three bodies of water are now considered unsafe for drinking or swimming, the result of phosphate-laden farm runoff that polluted the lake and fueled massive blooms of toxic blue-green algae. These blue-green algae blooms, along with the “red tide” algal blooms along Florida’s gulf coast, cause significant public health concerns, threaten the drinking water supply for millions of Floridians, and endanger birds and wildlife.