Guinigi is a new northeastern Italian label that honors the cultural roots of 3 Badge Beverage Corp. proprietor August Sebastiani, that is expected to have broad appeal to the modern consumer.
The initial Guinigi release includes two single-varietal expressions of Prosecco and Pinot Grigio, both of which will appeal to lovers of crisp, clean whites with refreshing acidity and low levels of alcohol and residual sugar.
“Every sip of Guinigi evokes a sense of nostalgia for the verdant valleys and rolling hills of northern Italy,” said fourth-generation vintner, Sebastiani. “My family has always maintained a deep connection to this region through its nuanced wines, and with Guinigi’s bright fruit profile and food-friendly appeal, I’m thrilled to pay homage to the Italian wines my ancestors grew and enjoyed.”
Both the name “Guinigi” and the label art are inspired by la Torre Guinigi, a historical landmark found in the town of Lucca, Tuscany, near where the Sebastiani clan immigrated from in 1895. Constructed in the Middle Ages, the Romanesque fortification overlooks the city to this day, distinctly adorned with a unique aerial garden at its topmost outlook. There, the tall Holm oak trees which decorate the tower’s pinnacle symbolize rebirth and renewal, which is paralleled in each new Guinigi vintage.