3 Badge Beverage Corp. announced a line extension, building on its popular Prosecco and Pinot Grigio labels with a set of classic premium Italian red wines. The new additions include a Barolo D.O.C.G., a Brunello D.O.C.G., a Chianti Classico Riserva D.O.C.G., and a Toscana I.G.T. Rosso (Super Tuscan). SRP ranges from $28 to $60.
The Guinigi portfolio honors the cultural roots of 3 Badge proprietor August Sebastiani. “Italian wines have always held a special place in my heart and in my cellar,” said Sebastiani, a fourth-generation vintner. “I’m thrilled to complete the Guinigi portfolio with these iconic Italian red varietal expressions. My family has always maintained a deep connection to Italy through our love of Barolo, Brunello, Chianti Classico, and Super Tuscans, so it’s wonderful to bring them all home to 3 Badge and to the American consumer.”
The red wines join Guinigi’s Prosecco D.O.C. from Treviso ($17), the Prosecco Rosé D.O.C. Spumante Brut from Treviso (SRP $17) and the Pinot Grigio D.O.C. from Delle Venezie ($14).
Both the name “Guinigi” and the label art are inspired by la Torre Guinigi, a historical landmark found in the town of Lucca, Tuscany, one of the towns where Sebastiani’s ancestors resided. Constructed in the Middle Ages, the Romanesque fortification overlooks the city to this day, distinctly adorned with a unique aerial garden at its topmost outlook. There, the tall Holm oak trees which decorate the tower’s pinnacle symbolize rebirth and renewal, which is paralleled in each new Guinigi vintage.
The pearlescent black label features a laser cut Guinigi tower shining in foil, which doubles as a marker as the wine level descends in the bottle. Tactile, geometric designs make for an elegant yet approachable design that stands apart from its more traditionally labeled peers.