Monthly Archives: April 2022

BeerBoard Open Rate Rises

Posted on April 11, 2022 by Joel Whitaker

After two consecutive periods at 94%, the Open Rate (locations open and pouring beer) ticked up to 95% on the weekend, BeerBoard reports. This now becomes the highest average since BeerBoard started tracking this data back in May of 2020. … Continue reading →

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Absolut Launches AbsolutLand in Metaverse at Coachella

Posted on April 11, 2022 by Joel Whitaker

Marking its 10th year as the Official Vodka of Coachella, Absolut said it is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event. The celebration is a convergence … Continue reading →

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TTB on ‘Clean’ in Wine Marketing

Posted on April 11, 2022 by Joel Whitaker

Alcohol & Tobacco Tax & Trade Bureau issued the third in a series of advisories on health-related claims in bev/al marketing. The latest focuses on the word “clean” on wine labels. In some cases, TTB said, the word is simply … Continue reading →

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148 Woodford Reserve $1,000 Mint Julep Cups Honor France

Posted on April 11, 2022 by Joel Whitaker

The Woodford Reserve $1,000 Mint Julep™ charity program, one of the Kentucky Derby’s most distinctive annual traditions, this year honors the connections between Kentucky and France. A total of 148 cups, honoring Derby 148, will be available for purchase at … Continue reading →

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What We’re Reading —

Posted on April 11, 2022 by Joel Whitaker

Tobin James explains how winery was stalked and terrorized by felon  A neighbor believed Tobin James employees had kidnaped his wife and children and they were being held captive and tortured in one of the winery’s buildings and he could … Continue reading →

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CBrands Sales Rose 2.8% in Year, Net Turns to a Loss

Posted on April 7, 2022 by Joel Whitaker

Constellation Brands Inc. reports net sales rose 2.4% to $8.820.7 billion in fiscal 202022, ending Feb. 28.  The company reported a $40 million loss compared to a $1.998 billion, or $10.44 Class A share, profit a year earlier. The company … Continue reading →

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