Monthly Archives: March 2022

UK to End ‘Debilitating’ Tariffs on American Whiskeys

Posted on March 23, 2022 by Joel Whitaker

Retaliatory tariffs that cost U.S. distillers 42% of their exports to the United Kingdom, the fourth-largest U.S. market for American whiskeys, are going away.  And a new pattern for trade agreements involving critical industries has been set. In a historic … Continue reading →

Posted in Uncategorized | Comments Off on UK to End ‘Debilitating’ Tariffs on American Whiskeys

MillerCoors Archivist: We Used ‘Stone’ in Ads Before Stone Brewing was Founded

Posted on March 23, 2022 by Joel Whitaker

A MillerCoors archivist may have driven a stake through the heart of Stone Brewing Co.‘s lawsuit contending that MillerCoors violated Stone’s trademark for “stone” in connection with alcoholic beverages. Archival evidence shown in court confirmed that MillerCoors  used “stone” in advertising … Continue reading →

Posted in Litigation | Tagged , , , | Comments Off on MillerCoors Archivist: We Used ‘Stone’ in Ads Before Stone Brewing was Founded

Distillers Review Proposed SEC Rule on Greenhouse Gases

Posted on March 23, 2022 by Joel Whitaker

The Distilled Spirits Council of the U.S. said it was reviewing a proposed rule by the Securities & Exchange Commission that would require publicly held companies to provide in their SEC filings detailed information about their greenhouse gas emissions. “As … Continue reading →

Posted in Uncategorized | Tagged , , | Comments Off on Distillers Review Proposed SEC Rule on Greenhouse Gases

Peroni Launches ‘Live Every Moment’ Campaign

Posted on March 23, 2022 by Joel Whitaker

Peroni Nastro Azzurro, Italy’s premium lager, is excited to announce “Live Every Moment” the brand’s new lifestyle campaign inspired by the brand’s style and Italian heritage. The new spots mark Peroni’s first major lifestyle creative in two years and b … Continue reading →

Posted in Advertising | Tagged , | Comments Off on Peroni Launches ‘Live Every Moment’ Campaign

Who Is Gen Z and What Are They Drinking?

Posted on March 22, 2022 by Joel Whitaker

Demographically, Gen Z is legal drinking age consumers 21 to 25 years old.  “Gen Z is the first generation of true digital natives,” says Liz Paquette, Drizly’s head of consumer insights. “They are used to shopping online for anything and everything, … Continue reading →

Posted in Marketing, Research | Tagged , | Comments Off on Who Is Gen Z and What Are They Drinking?

Bev/Al Sales Up Double-Digits in Key States: CGA

Posted on March 22, 2022 by Joel Whitaker

Bev/al sales in all key states tracked by CGA are now double-digit positive versus 2020, with the latest week being the first to be affected by COVID-19 two years ago. Some cities jumped the gun on St. Patrick’s Day , , … Continue reading →

Posted in Sales | Tagged | Comments Off on Bev/Al Sales Up Double-Digits in Key States: CGA