Monthly Archives: September 2021

Boston Beer Launches New “Bevy Long Drink”

Posted on September 9, 2021 by Joel Whitaker

Bevy Long Drink will debt in early November, in 6-packs and 12-packs (12oz cans) and single-serve 24oz cans.  It.is inspired by the national cocktail of Finland, the “Long Drink.”  Bevy Long Drink will hit shelves in early November in two … Continue reading →

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Heineken Leads Beer in Brand Intimacy: Study

Posted on September 9, 2021 by Joel Whitaker

Heineken is followed by Coors (76) and Miller (97).  Surprising to us, Budweiser and other Anheuser-Busch brands are not mentioned in the study by MBLM, an agency that seeks to “build greater initmacy between people and brands that drive performance and services.” The … Continue reading →

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Clerkin Seeks to Develop Digital-First Bev/Al Brands

Posted on September 9, 2021 by Joel Whitaker

Jim Clerkin, former CEO of the Americas for Moët Hennessy and Jim Beam, and Jeff Menashe, Founder and CEO of Demeter Advisory Group, a leading investment bank to the adult beverage industry, unveiled a new company, Demeter & Co., that … Continue reading →

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Full Tilt Brewing Marks 9/11

Posted on September 9, 2021 by Joel Whitaker

full Tilt Brewing, Baltimore, releases Patriot Pilsner to honor those who lost their lives 20 years ago during the terrorist attacks on the World Trade Center, Pentagon and one other, unknown target. Proceeds will benefit Maryland’s Hope & Peace Foundation, … Continue reading →

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Glen Grant® Announces Releases The Dennis Malcolm 60th Anniversary Edition Aged 60 Years

Posted on September 9, 2021 by Joel Whitaker

The limited edition 60-year-old single malt scotch whisky celebrates the six-decades long career of Glen Grant Distillery’s own Dennis Malcolm, known as one of Scotland’s longest serving distillers. To be released in October of this year, the limited offering is … Continue reading →

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Tequila Tromba Launches Endangered Agave Program

Posted on September 9, 2021 by Joel Whitaker

The craft tequila maker says its initiative aims to restore nearly extinct populations of the agave plant by seeding wild agave plants on their designated sanctuary near the base of the Volcán de Colima. Beginning Sept. 16, Mexican Independence Day, … Continue reading →

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