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Monthly Archives: September 2021
My Drink Bomb® Launches Artisanal Collection of Pure Infusions for Alcohol Drinks
My Drink Bomb, Houston, announced a new range of pure infusions for alcoholic and non-alcoholic drinks. The infusions come in different flavors, including Cane Sugar & Rock Sugar Plus, Spices, and Dried Flowers that are low in calories and contain … Continue reading
Posted in New Products
Tagged My Drink Bomb
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Martell Cognac, Janelle Monáe Launch “Soar Beyond the Expected” Campaign
Martell named world-renowned artist Janelle Monáe as an official partner for a new brand campaign, “Soar Beyond the Expected,” featuring the brand’s innovative offering, Martell Blue Swift. Through content starring Monáe, the powerful women-led production – a rarity within a male dominated … Continue reading
Posted in Advertising
Tagged Martell Cognac
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Sugarland Distilling Signs Dale, Amy Earnhardt to Sponsorship
Sugarlands Distilling Co., Gatlinburg, Tenn., announced a strategic partnership that will see Sugarlands’ Electric Orange Sippin’ Cream rebranded Dale and Amy’s Electric Orange Sippin’ Cream. The partnership was announced Saturday before the NASCAR Playoffs race at Bristol Motor Speedway. “Few names … Continue reading
Posted in Sponsorship
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Santa Teresa Names First Female Master Rum Blender
Ron Santa Teresa named Nancy Duarte its new master blender, the first woman to hold this position within the company, and the fifth in the history of the brand. Santa Teresa is the leading producer of rum in Venezuela. It has … Continue reading
Posted in Who and What
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PLCB Limits 43 Products, Including Jack Daniel’s, Hennessy, Patron
Bars, restaurants, other license holders and customers of the Pennsylvania Liquor Control Board are being limited to two bottles a day per customer of a number of popular products owing to supply shortages, And it’s not just Pennsylvania. Liquor stores, … Continue reading
Posted in Uncategorized
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A-B Expects to Release a Zero Carb Beer
Andy Goeler, Bud Light’s vp-marketing, told CNN Business that Bud Light Next — which the company believes will be the first zero-carb beet — will be released early next year. It’s intended to appeal to Generation Z consumers who are … Continue reading
Posted in New Products
Tagged Anheuser-Busch, Bud Light, Bud Light Next
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