Monthly Archives: June 2021

Miller Lite Seeks to Create Safe Spaces at Bars for LBGTQ

The program includes the development and implementation of inclusivity training materials for bar owners and employees at the 55,000 bars and nightclubs where Miller Lite is sold. These training materials will be informed by intersectional LGBTQ experiences shared at town … Continue reading

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New Seagram’s 7 Crown Campaign Backs Small Business, Including Dive Bars

Seagram’s 7 Crown American Blended Whiskey (Diageo) is raising a glass to small businesses, including dive bars, across the country by teaming up with actor and comedian, Iliza Shlesinger, to launch the brand’s new “Keep the Dive Alive” campaign. As … Continue reading

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Sorel Liqueur to Relaunch After Uncle Nearest Investment

Sorel Liqueur, a modern twist on a Caribbean classic, announces its relaunch following an investment from the $50 million Uncle Nearest Venture Fund. The recently established Uncle Nearest fund is intended to help Black-owned companies achieve their goals in the competitive spirits … Continue reading

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Delicato Acquisition of Coppola Winery Creates 5th Largest Supplier of Above-$11 Wines in U.S.

The combined entity will also be the fifth-largest supplier by volume across all price points and the No. 3 exporter of California wines.  Terms weren’t disclosed. The transaction is subject to regulatory approval. Under the terms of the agreement, the … Continue reading

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Chateau Ste. Michelle Sponsors Seattle Kraken, Climate Pledge Arena

Climate Pledge Arena and the Seattle Kraken have named Chateau Ste. Michelle as the official wine partner of both the team and the arena. Ste. Michelle will showcase wines from its Chateau Ste. Michelle and 14 Hands wineries through new … Continue reading

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Seagram’s Escapes to Host Virtual Chat with Leading African-American Entertainers

Seagram’s Escapes, in partnership with Rolling Out, is hosting a free virtual discussion June 26 at 7 p.m. EST with Black women influencers in comedy and entertainment with the fourth installment of their 2021 Empowerment Tour. During the discussion, the featured ladies … Continue reading

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