Monthly Archives: March 2021

Diageo acquires Far West Spirits LLC, Owner of Lone River Ranch Water Hard Seltzer

Posted on March 8, 2021 by Joel Whitaker

Diageo said it acquired Far West Spirits LLC, owner of the Lone River Ranch Water (‘Lone River’) brand. Lone River is a hard seltzer that takes inspiration from the popular classic Texan “Ranch Water” cocktail.  Terms weren’t disclosed.  It’s a … Continue reading →

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Census Bureau Study Details Covid’s Early Economic Impact

Posted on March 8, 2021 by Joel Whitaker

The initial impact of the COVID-19 pandemic on the U.S. economy was widespread and affected people across all age groups and all states while the initial mortality impact targeted mostly older people in just a few states according to independent … Continue reading →

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Breakthru Launches New Fine Wine Program

Posted on March 8, 2021 by Joel Whitaker

Breakthru Beverage Group launches Aspect, a uniform, cohesive portfolio solution intended to provide customers with the same passion, in-depth training and product knowledge of a specialty distributor while leveraging Breakthru’s commercial technology, logistics and operational capabilities. Daren Cliff, a certified … Continue reading →

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Control States’ Volume Up 3.3% in January as Sales Jumped 10.4%

Posted on March 8, 2021 by Joel Whitaker

Nine-liter spirits case sales in January were 3.3% than in January 2019, the National Alcoholic Beverage Control Association reports. Idaho (15.1%), New Hampshire (12.3%), Pennsylvania (1.8%), and Wyoming (11.6%) reported monthly growth rates for January exceeding their twelve-month trends. The … Continue reading →

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Crown Royal Intros RTD Cocktails in a Can

Posted on March 8, 2021 by Joel Whitaker

Crown Royal (Diageo) is offering three classic signature cocktails — Washington Apple featuring Crown Royal whisky, apple and sparkling cranberry flavors; Whisky & Cola featuring Crown Royal whisky and cola; and Peach Tea featuring Crown Royal whisky, peach flavor and … Continue reading →

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EU Follows UK in Agreeing to Suspend Airbus Tariffs Against U.S.

Posted on March 5, 2021 by Joel Whitaker

In what the U.S. Trade Representative said was a signal that both the European Union and the U.S. are determined to embark on a fresh start to their relationship, the two sides agreed to “mutually suspend for four months tariffs … Continue reading →

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