Monthly Archives: March 2021

Treasury Wine Estates Taps Wine Group for Some U.S. Sales

Posted on March 9, 2021 by Joel Whitaker

Brands involved in the long-term licensing agreement are Beringer Main & Vine, Beringer Founders Estate, Coastal Estates and Meridian brands.  Terms weren’t disclosed. Treasury Wine Estates said Beringer remains a core brand within the TWE portfolio and it hasn’t any … Continue reading →

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Truly Hard Seltzer Launches Extra, A Higher-ABV Option

Posted on March 8, 2021 by Joel Whitaker

Truly Hard Seltzer (Boston Beer) launches Truly Extra Hard Seltzer, a hard seltzer that clocks in at 8% ABV, giving drinkers an extra kick. Truly is one of the first movers in the category to launch a higher ABV option. … Continue reading →

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CRŪ Winery Launches Scholarship with California State University System

Posted on March 8, 2021 by Joel Whitaker

Cru Winery is launching a scholarship inspired by winery founder Richard Spencer‘s Aunt May. The scholarship will support undergraduate students pursuing degrees in Viticulture and Enology at California State University Fresno. Aunt May encouraged Spencer to go after his dreams, … Continue reading →

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Miller Lite Announces $100,000 Grant Program To Support Uncelebrated Gamers

Posted on March 8, 2021 by Joel Whitaker

Miller Lite launches the Miller Lite Level Up Fund, a $100,000 grant program that aims to provide financial support to uncelebrated communities in the gaming world. The fund was launched on International Women’s Day, Monday (3/8), and will raise awareness … Continue reading →

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Hotaling Taps Access Brand Communications

Posted on March 8, 2021 by Joel Whitaker

Access Brand Communications, San Francisco and New York, is now representing Hotaling & Co., the San Francisco-based distiller and importer of artisanal spirits, focusing on their corporate business, Luxardo spirits & Luxardo Maraschino cherries, as well as a new super-premium … Continue reading →

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Nelson’s Green Brier Expands from Nashville to Maryland, Illinois, Florida; To Go National

Posted on March 8, 2021 by Joel Whitaker

The expansion of Nelson’s Green Brier Tennessee Whiskey to Maryland, Illinois, and Florida is the first step in going national by 2022.  It’s majority-owned by Constellation Brands.  Originating in 1860 and created by distilling pioneer Charles Nelson, Nelson’s Green Brier … Continue reading →

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