Monthly Archives: March 2021

Kyla Hard Kombucha Enters Canned Cocktail Business

Posted on March 18, 2021 by Joel Whitaker

One of the founding brands of the premium hard kombucha category, Kyla, launches its Riviera Series, crafted and cultured cocktails that are available in a convenient, ready-to-drink and shelf-stable format. This innovative range features a lively twist on classic cocktail … Continue reading →

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Yuenging Extends Partnership with Philadelphia Phillies

Posted on March 18, 2021 by Joel Whitaker

Yuengling is once again rolling out the fan-favorite limited-edition Phillies Yuengling Lager cans emblazoned with the retro Phillies logo. Back by popular demand, these cans will be available on shelves in 12-pack cans and in 16-ounce cans starting the next … Continue reading →

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Sparkling Ice Spiked Expands into 20 States

Posted on March 18, 2021 by Joel Whitaker

Sparkling Ice Spiked will be available at retailers in 20 states across America, adding an additional 10 states to its distribution list in April. The brand plans to have full national distribution in all 50 states by the end of … Continue reading →

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Molson Coors Topo Chico Hard Seltzer Hits Shelves March 29

Posted on March 18, 2021 by Joel Whitaker

Topo Chico Hard Seltzer will be available in four flavors including Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango, and will retail in four-flavor, 12-pack Variety Pack (Slim Can), two 24oz singles, and one 16oz single can. It will … Continue reading →

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Diageo NA Sponsors Austin FC

Posted on March 18, 2021 by Joel Whitaker

Austin FC, the 27th club in Major League Soccer (MLS), said it signed a multi-year sponsorship agreement with Diageo North America. What’s in it for Diageo:  The Q2 Stadium East Club hospitality area now becomes The Captain Morgan Club. The … Continue reading →

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Mike’s Hard Lemonade Seltzer Links with Fitness Brand

Posted on March 18, 2021 by Joel Whitaker

Mike’s Hard Lemonade Seltzer entered a partnership with the world’s leading endurance sports and wellness brand Spartan, becoming the official “Hard Seltzer of Spartan US.” Spartan combines 250 events across more than 40 countries with a digital content and community … Continue reading →

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