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Monthly Archives: November 2020
Michelob Ultra to Give Away Year’s Supply of Golf Balls, Beer
Michelob Ultra is encouraging all people to experience the joy that golf brings, regardless of their skill level. This year, Michelob Ultra, as a presenting sponsor of The Match III, will ensure fans everywhere have the gear (and beer) they … Continue reading
Posted in Sponsorship
Tagged Michelob Ultra
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Redemption Whiskey Picks R/West for PR
The grain of choice for American whiskeys in the 1800s, rye production fell considerably after Prohibition, quietly persevered and is now enjoying a revival.
SelvaRey Rum Intros New Packaging, Branding, Ads
Boutique rum SelvaRey has introduced new packaging, branding and a global campaign. Behind the scenes, musician Bruno Mars has been guiding the process for years, redesigning every aspect of the brand. “I tried the rum years ago and loved it. … Continue reading
Posted in Advertising
Tagged Bruno Mars, SelvaRey Rum
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Diageo Outlines 10-Year Sustainability Action Plan
Diageo announced 25 “bold and ambitious goals” in its ‘Society 2030: Spirit of Progress‘ plan, designed to make a positive impact on the world by 2030, in the ‘Decade of Action’ to achieve the United Nations Sustainable Development Goals. Diageo … Continue reading
Posted in Corporate Social Responsibility
Tagged Diageo
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19 Crimes, Snoop Dogg Intro New AR Experience
19 Crimes and Snoop Dogg introduced a new, boundary-pushing AR experience: “Ask the Doggfather.” The new AR uses 8th Wall technology to literally pull Snoop’s entire body off the bottle and to answer your questions… in. real. time. We would love to have … Continue reading
Posted in Advertising
Tagged Snoop Dogg
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Dewar’s Debuts Multi-Million Dollar Marketing Drive
DEWAR’S Whisky debuts its latest multi-million dollar marketing campaign,”Stay Curious.” Calling upon consumers to “Stay Curious” and encouraging them to seek out new, memorable experiences across cultures, the campaign is a direct reflection of the brand’s history and ethos. Whether … Continue reading
Posted in Advertising
Tagged Dewar’s
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