Monthly Archives: February 2020

What We’re Reading —

Now Exiting the State of Denial — Behind the Front Lines of a Brewery Buyout What it’s like to be an employee when the brewery is sold. (Good Beer Hunting)

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Bev/Al Ad Bans Back on Activists’ Agenda

That’s because underage drinkers have been able to access bev/al advertising on social media, as a story in this morning\s Wall Street Journal demonstrates.  Sweden is

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Michelob Ultra’s Super Bowl Ad Ranks 11th in USA Today Ad Meter

The third-quarter ad featured late night TV host Jimmy Fallon on an epic fitness journey alongside world-famous athletes John Cena, Usain Bolt, Brooks Koepka, and Kerri Walsh

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Cognac Educators See Less Drinking, Higher Quality

Three cognac educators surveyed by the Bureau National Interprofessionnel du Cognac said they see people drinking less, but of higher quality.  They see interest in cognac

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Who & What —

Boston Beer Co. appoints Julio Nemeth, Chief Product Supply Officer at Procter & Gamble, to its board of directors.

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What We’re Reading

Booze Ads on Social Media Stir Controversy Health concerns are sparking restrictions on advertising alcohol on billboards and television, but on social media—which transcends national borders—lax age controls and

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