Budweiser unveiled a new global platform and creative campaign, launching Tomorrow is Yours to Take, a mantra meant to inspire emerging creators, led by eight-time Grammy Award winner, producer, songwriter, artist and director Anderson .Paak. Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.
The Tomorrow is Yours to Take campaign launches today with a music video entitled “Yours to Take” featuring an original song produced and performed by .Paak. The video tells the story of creators and aspiring talents overcoming naysayers and skeptics worldwide, with Budweiser alongside each step of the journey.
The video is a collaboration on a global scale, featuring French freestyler soccer player Sean Garnier, Brazilian rapper Xamã, Swedish fashion designer Julia Dang, Colombian graffiti artist Wanda Pot, Argentinian singer Lara91K, Brazilian graphic artist Gabriel Massan and British drummer Louise Bartle.
“Budweiser is a rallying cry for relentless creators, dreamers, and go-getters hell-bent on making their mark. While today marks the launch of Tomorrow is Yours to Take, it’s the creators, the dreamers and the risk-takers who take center stage with this new evolution,” said Todd Allen, VP-Global Marketing, Budweiser. “As someone who defied the naysayers to follow his dreams, .Paak embodies the spirit of Tomorrow is Yours to Take and its meaning.”