Monthly Archives: January 2018

Fetzer Releases 50th Anniversary Bottling

Fetzer released a limited-edition 50th anniversary commemorative Cabernet Sauvignon, available nationwide. 

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What We’re Reading —

Budweiser Adds Green Logo as Brewer Taps into U.S. Wind Power Budweiser said it has switched all its U.S. brewing to renewable electricity and is adding a clean energy logo to its labels as part of a

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Diageo’s 1st Half North American Shipments Up 2%, Sales Up 1%, Lagging Company’s Global Results

Diageo PLC repots global volume fell 2% but net sales grew 4% in the first half, ended Dec. 31.  Those net sales gains – largely a result of higher prices – came at a cost:  the company bolstered marketing spending … Continue reading

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Tecate Boosts Paid Media Five-Fold This Year

Tecate will increase investment in paid media five-fold in 2018 with its “We Are Bold” campaign running for 52 weeks, up from 17 in 2017, across online video, broadcast, digital, social, PR and out-

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Hamm’s Beer Volume Jumps 87.3%, Sales Up 74.6% in 2017

And in the four weeks ended Jan. 13, sales of the Minneapolis-born brew are up 96.9% as case shipments grew 105.8% from a year earlier.  That’s enough to move Hamm’s to Nielsen’s No. 8 growth brand. Key to the success, … Continue reading

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98.8% of Vineyard Acreage Untouched in Wine Country Fires

Those wildfires that raged through California’s wine country in the fall were just dreadful.  But 98.8% of 139,204 vineyard acres was untouched.

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