Monthly Archives: September 2017

1 in 4 Germans Say Low/No Alcohol Beer Tastes Just as Good as Regular Beer

Posted on September 18, 2017 by Donna Whitaker

Twenty-seven percent of Germans told Mintel low/no alcohol beer tastes just as good as full-strength beer. While younger consumers may have been the most enthusiastic beer drinkers in previous generations, today, this cohort is among the most likely to see … Continue reading →

Posted in beer | Tagged | Comments Off on 1 in 4 Germans Say Low/No Alcohol Beer Tastes Just as Good as Regular Beer

New Hornitos Tequila Campaign: Nothing Happens Without a Shot

Posted on September 18, 2017 by Donna Whitaker

Hornitos Tequila’s new marketing campaign, “A Shot Worth Taking,” highlights the extraordinary things that can happen when people are willing to “take a shot.” The new marketing effort launches on Mexican Independence Day, the anniversary of the brand’s launch back … Continue reading →

Posted in Marketing, Spirits, Tequila | Tagged | Comments Off on New Hornitos Tequila Campaign: Nothing Happens Without a Shot

Hennessy Celebrates ‘Canelo’ Alvarez’s Dedication to Country, Family

Posted on September 18, 2017 by Donna Whitaker

Hennessy’s latest marketing effort tells the story of Saul Canelo Alvarez, the Mexican boxing star, and his mantra, “Never stop.  Never settle.” Similarities between Hennessy and Alvarez are striking, Hennessy says: 

Posted in Marketing, Spirits, Sports | Tagged | Comments Off on Hennessy Celebrates ‘Canelo’ Alvarez’s Dedication to Country, Family

Who & What —

Posted on September 18, 2017 by Donna Whitaker

Jeremy Santo is the new head winemaker for Mercer Estates, succeeding Jessica Munnell.

Posted in New Personnel, Who and What | Comments Off on Who & What —

How Bev/Al Is Doing On-Premise

Posted on September 15, 2017 by Donna Whitaker

Premium spirit brands grew 2.6% in the 52 weeks ended July 15, according to Nielsen GCA, easily outpacing mainstream brands (+0.5%). Spirits continue to grow and remain the top-performing mega category, up +3.0% in dollar sales and +1.8% in volume … Continue reading →

Posted in beer, Sales, Spirits, Wine | Comments Off on How Bev/Al Is Doing On-Premise

Despite Rum Declines, Nielsen Sees Better Picture on Premise

Posted on September 15, 2017 by Donna Whitaker

Tequila has overtaken Rum as the fourth biggest sub-category within spirits, accounting for 11.7% share of spirits volume sales while Rum’s share declined to 11.4%. However, there are interesting dynamics at play that indicate Rum is still a category worth … Continue reading →

Posted in Spirits | Tagged | Comments Off on Despite Rum Declines, Nielsen Sees Better Picture on Premise