Monthly Archives: July 2017

4.2% All-Natural, Gluten-Free Spritz Introduced

Posted on July 19, 2017 by Donna Whitaker

Vivify Beverages, Greenville, S.C., introduces Itz Spritz, a 4.2% ABV, all-natural, gluten-free spritz experience that’s described as a new and innovative alternative to artificially-flavored malt beverages and often flavor deficient hard seltzers. “Itz Spritz is the culmination of many dinnertime … Continue reading →

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MillerCoors Steals a Page from A-B’s Playbook

Posted on July 19, 2017 by Donna Whitaker

Anheuser-Busch has earned lots of goodwill over the years by canning water and donating

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Natural Light Partners with Marisa MillerNatural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said. The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the supermodel’s respective social channels this summer and fall. In the content, Marisa Miller pokes fun at the fact that while she may be a Miller, she always “prefers to act ‘Natural’ – Natural Light that is.” “When that ‘Lite’ beer started drawing comparisons to another light beer brand, we knew we had to get in on the conversation as Natty drinkers love what our beer brings to the table,” said Chelsea Phillips, A-B VP-Value Brands. “As a self-proclaimed challenger brand, we decided it was time for Natural Light to up the ante and have a little fun with this, and we could think of no better way than partnering with Marisa – a Miller that prefers to act, and drink, Natural.” Natural Light is looking forward to continuing the momentum from its partnership with Marisa Miller and has several out-of-the-box initiatives teed up for the coming months. “Never has it been so fun to be a Miller,” added Marisa Miller. “Natural beauty is such a sought-after part of the entertainment industry – so naturally, I’ve chosen a beer that is right for me. I love the brand and this content is a fun, light-hearted way for Natural Light to take things up a notch as they take on my namesake. I look forward to the partnership ahead with Anheuser-Busch and for all you beer lovers out there, get ready!”

Posted on July 19, 2017 by Donna Whitaker

Natural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said.  The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the

Posted in beer, Digital Advertising | Tagged , | Comments Off on Natural Light Partners with Marisa MillerNatural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said. The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the supermodel’s respective social channels this summer and fall. In the content, Marisa Miller pokes fun at the fact that while she may be a Miller, she always “prefers to act ‘Natural’ – Natural Light that is.” “When that ‘Lite’ beer started drawing comparisons to another light beer brand, we knew we had to get in on the conversation as Natty drinkers love what our beer brings to the table,” said Chelsea Phillips, A-B VP-Value Brands. “As a self-proclaimed challenger brand, we decided it was time for Natural Light to up the ante and have a little fun with this, and we could think of no better way than partnering with Marisa – a Miller that prefers to act, and drink, Natural.” Natural Light is looking forward to continuing the momentum from its partnership with Marisa Miller and has several out-of-the-box initiatives teed up for the coming months. “Never has it been so fun to be a Miller,” added Marisa Miller. “Natural beauty is such a sought-after part of the entertainment industry – so naturally, I’ve chosen a beer that is right for me. I love the brand and this content is a fun, light-hearted way for Natural Light to take things up a notch as they take on my namesake. I look forward to the partnership ahead with Anheuser-Busch and for all you beer lovers out there, get ready!”

Stone Brewing to Host Festival in Richmond, Va.

Posted on July 19, 2017 by Donna Whitaker

Stone Brewing will host a festival Sept. 9 celebrating one year of its first local brew and “the incredible welcome the brewery has received since beginning production last year.”

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Bud Light Dive Bar Tour Adds John Mayer to Stage

Posted on July 19, 2017 by Donna Whitaker

Fresh off the first leg of his highly acclaimed Search for Everything World Tour, and Mayer’s second run with Dead & Co., the seven-time Grammy Award-winning singer/songwriter will join the Bud Light Dive Bar Tour for an intimate performance in Los … Continue reading →

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Smirnoff Launches ‘Made in America’ Campaign with Ted Danson

Posted on July 19, 2017 by Donna Whitaker

It’s an extension of the Smirnoff No. 21 vodka campaign “Only the Best For Everyone.”

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