Monthly Archives: July 2017

What We’re Reading (and Watching) —

Posted on July 27, 2017 by Donna Whitaker

Beer Stocks Are Falling Fast Because Millennials Prefer Weed, Wine, and Spirits Big beer companies, including those that brew Coors, Sam Adams and Corona, recently took a sizable hit in the stock market because millennials are “shifting away from beer,” … Continue reading →

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How U.S. Beverage Won Rights to Rep Some Heineken Brands .

Posted on July 27, 2017 by Donna Whitaker

“We had a history of marketing a few Heineken brands in the past,” Joseph Fisch, president, told Kane’s Beverage News Daily.  “Our relationship goes back about 10 years, where we were the importer for Murphy’s Stout and Tiger Beer.” That’s … Continue reading →

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Riegele, a German Craft Beer, Debuts in Massachusetts

Posted on July 27, 2017 by Donna Whitaker

The 2017 German Beer of the Year is now available in bottle and draught in New England. Riegele (pronounced Rig-ula), one of the most decorated craft breweries in Europe, is now available throughout Massachusetts. Through its U.S. importer, Luxe Brands, Riegele has signed … Continue reading →

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Kona Launches Small Batch Hula Hef on Mainland

Posted on July 27, 2017 by Donna Whitaker

Kona Brewing Co. has brought one of its most popular small batch creations to the mainland.  Now available in California and Nevada, the traditional Bavarian-style weissbier is medium- to full-bodied with a pronounced fruitiness (banana/apple) and spicy characteristics (clove/nutmeg).  These … Continue reading →

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Patron Teams with Mexican Designer for New Package

Posted on July 27, 2017 by Donna Whitaker

Patron Tequila used “International Tequila Day” to announce a partnership with Guillermo del Toro, the Oscar-nominated and widely celebrated Mexican film director, designer and screenwriter. The “Patrón x Guillermo del Toro” collaboration is multi-dimensional, as it incorporates an exquisite physical … Continue reading →

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Chivas Regal Launches Chivas Fight Club

Posted on July 27, 2017 by Donna Whitaker

The initiative extends to every individual with a fighting spirit from communities nationwide and is centered on boxing in partnership with Gennady “GGG” Golovkin. Gennady is boxing’s unified WBC, WBA, IBF, IBO middleweight champion of the world. The Kazakhstan-born fighter … Continue reading →

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