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Monthly Archives: May 2017
For 1st Time in 10 Years, Jim Beam Sponsors Car at Indy 500
And it will be the first time ever that the world’s top-selling bourbon and Johnnie Walker, the world’s top-selling Scotch Whisky have faced off as sponsors at the Indianapolis Motor Speedway. Beam is an associate sponsor on Jay Howard’s Honda-powered … Continue reading
Posted in Spirits, Sponsorship
Tagged Dan Wheldon, Marco Andretti
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Parkway Brewing Expands
Parkway Brewing Co. will expand its operation in Salem, Va., creating 13 new jobs over the next three years. Parkway currently has a 17,000-barrel capacity. Mike Pensinger, general manager and brewmaster, said the “expansion will help us expand our capacity … Continue reading
Posted in Brewery News
Tagged Basil I. Gooden, Mike Pensinger
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Bud Light Names All-Sports Nominees
Bud Light named the 2017 Bud Light All-Star nominees, consisting of 16 top North American esports players. Esports fans can vote for their favorite players from four different games – Call of Duty, Counter-Strike: Global Offensive, Hearthstone and Street Fighter … Continue reading
Posted in beer, Marketing, Promotions
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Who & What –
WX Brands appoints Dan Irving as VP-Business Development, and hires Natasha Hayes as VP-Marketing and Direct-to-Consumer for National Brands. It also adds three regional sales managers, one international sales manager, and two sales analysts. Irving previously ran WX’s European business. … Continue reading
Sierra Nevada’s Influential Brewmaster Calls It a Career
Next month, Dresler, 60, will wrap up his career at Sierra Nevada. It was simply time, he decided, to move on, take it easy for awhile and the consider his options. Read more here, from the Sacramento Bee.
Posted in beer, What We're Reading
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F.Y.I. —
Best Airline Credit Cards: Summer 2017 The United MileagePlus Explorer card is the top airline credit card, according to CreditCards.com. Card experts point to the United MileagePlus Explorer’s generous sign-up bonus (50,000 bonus miles after spending $3,000 in first three … Continue reading
Posted in FYI
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