Monthly Archives: July 2016

Hennessy Launches 1st U.S. Ad Plan for VSOP Privilege in 10 Years

Posted on July 1, 2016 by Joel Whitaker

Hennessy announced “Harmony. Mastered from Chaos,” a dynamic new campaign that brings to life the multitude of complex variables that are artfully and expertly mastered by human touch to create the brand’s most harmonious blend, V.S.O.P Privilège. Launching yesterday (6/30), it’s the … Continue reading →

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EU Spirits Exports Top $11.08 Billion; Impact of Brexit Uncertain

Posted on July 1, 2016 by Joel Whitaker

After a small decrease in 2014, European Union spirits bounced back in 2015 with export sales reaching over €10 billion ($11.08 billion), SpiritsEurope said.  This positive performance makes a significant contribution to EU economies in creating growth and jobs.  However, … Continue reading →

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Johnnie Walker to Be 1st Global Brand to Have Alcohol Content Labels

Posted on July 1, 2016 by Joel Whitaker

Diageo announced in London that Johnnie Walker will be the first global brand to provide per serving alcohol content and nutritional information on pack. The move follows approval by Alcohol & Tobacco Tax & Trade Bureau of labels in the … Continue reading →

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Mendocino Wine Purchases Offbeat Brands’ Wine Portfolio

Posted on July 1, 2016 by Joel Whitaker

Mendocino Wine Co., owners of Parducci Wine Cellars, Mendocino’s longest running winery, has purchased the fast-growing, innovative wine portfolio of Offbeat Brands. Offbeat Brands, was created by Mike Kenton, who will join Mendocino Wine to lead strategic channel management.  Kenton … Continue reading →

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