Cult Wine Co., whose production doubled over the past three vintages, unveiled new packaging “to reflect its effortlessly cool aesthetic and appeal to the curiosity of young wine consumers.”
To achieve this modern redesign of The Cult Wine Co. label, a vintage black and white photo of a captivated movie theatre audience in 3D glasses is displayed without text, moving all brand information to the back label. The new look has already been recognized for its innovative design by Wine Business Monthly and other wine industry experts.
“With The Cult Wine Co., it’s not about the price tag on the bottle or the region the grapes come from, it’s all about taste. Our Lodi fruit allows us to craft full-bodied wines with refined structure,” said Rich Salvestrin, winemaker for The Cult Wine Co.
In addition to packaging updates, the brand revitalization includes a commitment to Lodi, California sourcing for their grapes. After searching different regions, the winemaking team has settled on Lodi as the primary source for The Cult Wine Co.
While The Cult Wine Co. has been in national distribution for over 10 years and a favorite of many restaurants by-the-glass, momentum has been building for the past three vintages with production for The Cult Wine Co. doubling as the brand’s commitment to producing great wines at a great value is recognized.
Distribution of the brand has expanded into 46 states and is still building. Internationally, The Cult Wine Co. is available throughout the Caribbean, South America, Canada, South Korea, Singapore, and Europe.
The Cult Wine Co. portfolio includes a Lodi Cabernet Sauvignon with a suggested retail price of $20, a Lodi Sauvignon Blanc with a suggested retail price of $18 and a limited availability Napa Valley Cabernet Sauvignon with suggested retail price of $32. The iconic “original” label used for many years will still find itself in limited distribution.