19 Crimes, the first winery that used augmented reality to bring their labels to life, announces a multi-year partnership with Snoop Dogg, launching 19 Crimes first California wine, Snoop Cali Red. The line expansion will cast a contemporary lens on 19 Crimes, a line of wines inspired by the convicts turned colonists that built Australia.
John Wardley, Treasury Wine Estates‘ Marketing Vice President, Americas, states, “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”