Anheuser-Busch will use four minutes of the Super Bowl to kick off a larger 360 marketing campaign focused on hope, positivity and possibility. Here are some details about each brand’s plans:
- Bud Light NEXT: Ten years in the making, Anheuser-Busch’s first-ever super crisp, zero-carb beer is brewed with the tradition and legacy of Bud Light, but created for today’s consumers who have long desired a beer that breaks the barriers of a traditional lager and offers the sessionability and stats of a seltzer. For its first-ever Super Bowl ad, Bud Light NEXT will demonstrate what’s possible when there’s zero in the way.
- Bud Light Seltzer Hard Soda: Bud Light Seltzer continues to innovate with bold flavor options that consumers love and the “Loudest Flavors Ever.” Bud Light Seltzer Hard Soda isthe brand’s newest seltzer innovation, blending classic soda flavors with seltzer’s easy refreshment, and its Super Bowl spot will take place in a magical land full of flavor.
- Budweiser: America’s favorite beer has always been there for the occasions when the country comes together to celebrate the moments that matter. After sitting out of the Super Bowl in 2021 for the first time in 37 years to promote Covid-19 vaccine awareness, the brand will return to advertising’s biggest stage with a message that recognizes American resilience.
- Cutwater Spirits: The most awarded canned cocktail brand in the U.S. offers consumers the ease and convenience of 20 bar-quality cocktails in a can. In its first national TV commercial, Cutwater Spirits celebrates the everyday ingenuity of those who work smarter, not harder – particularly when it comes to enjoying their favorite cocktail.
- Michelob ULTRA: The brand that’s brewed for those who pursue fun and fitness in equal measure and that celebrates a balanced lifestyle reminds us that ‘it’s only worth it if you enjoy it.’This year the brand is doubling down on joy and bringing together legendary athletes for some friendly competition on a level playing field.
- Michelob ULTRA Organic Seltzer: This USDA-certified organic hard seltzer is brewed with zero added sugar for a clean and refreshing taste, with zero carbs. The brand’s Super Bowl spot builds on Michelob ULTRA’s themes of active enjoyment.
In addition, Busch Light, one of the fastest-growing beer brands in the industry, will have a regional TV spot during the game, broadcasting in 41 local markets such as Nashville, St. Louis and Milwaukee. Also airing regionally is Michelob ULTRA Pure Gold, the first nationally distributed USDA-certified organic lager, whose spot will air in ten markets in Florida and Texas.
Stella Artois, the iconic premium full-flavored lager with 600 years of Belgian brewing tradition, will have a spot in the Super Bowl pre-game and the regional broadcast, airing in local markets such as New York, Los Angeles, and Miami. The brand’s Life Artois campaign will build on its support of restaurant and bar industry workers.
A future with more cheers means a more inclusive future. Building on Anheuser-Busch’s long-standing commitment to creating content that reflects the diversity of its consumers, each Super Bowl campaign will feature diverse representation, both in front of and behind the camera.