Philadelphia Distilling unveils new packaging for the full range of Bluecoat spirits – original Bluecoat American Dry Gin, Bluecoat Elderflower Gin, and Bluecoat Barrel Finished Gin.
The brand redesign also features a new logo, which had remained unchanged since the brand first hit shelves in 2006.
Each Bluecoat bottle, clad in iconic “Bluecoat blue” glass – an instant point of connection between the brand and drinkers – is inspired by the founding fathers, the bluecoat soldiers of the American Revolution, and the hard-working roots of Fishtown, the Philadelphia neighborhood the distillery calls home.
Appearing front and center in embossed lettering is a declaration to the consumer of the brand’s status as the Original American Dry Gin Distilled In A Hand Hammered Copper Still. The new bottle stands just taller than its predecessor, and features a bartender-friendly, easy-to-grab neck.
Just below is a metallic copper stamp in the glass – inspired by shrapnel from the revolutionary era – and the new painted-on script logo, as proud as ever. On each side of the bottle in embossed lettering are the words “PHILADELPHIA DISTILLING” and “BLUECOAT.” The new bottle is anchored by a lattice-textured base.