Distill Ventures Sets Whisky Summit

Distill Ventures (‘DV’) announces its next Whisky Summit, “Whisky at Home – Is the Living Room the New Tasting Room?”.

This digital conference – the third summit that covers topics discussed in DV’s 2020 New World Whisky whitepaper – will bring thought-leaders from around the globe together on Tuesday, March 23 at 6:00 PM GMT (1:00 PM EDT, 10:00 AM PDT) to discuss how at-home consumption will evolve as the pandemic recedes.

The 60-minute session, moderated by whisky expert, media personality, and journalist Becky Paskin, will feature a diverse, compelling roster of perspectives from whisky founders, retailers and brand marketers.

The session will explore:

  • ·   How brands are enhancing their brand stories and educating consumers in the at-home environment
  • ·   The importance of social media and digital marketing to reinforce brands’ relationships with their audiences
  • ·   Ways in which brands and retailers are building meaningful communities around at-home whisky experiences
  • ·   The future of at-home whisky experiences and what our post-COVID world might look like from a discovery perspective

Participating Panellists Include:

  • Billy Abbott, Author and Whisky Educator, Whisky Exchange (United Kingdom)
  • Louise McGuane, Founder, JJ Corry Irish Whiskey (Republic of Ireland)
  • Samara Harris, Founder, Black Bourbon Society (United States)
  • Tess Syriac, Marketing Director, Starward (United States)

The event, which is free to join, is open to members of the beverage trade and drinks media and will stream live via Zoom. For more information or to register, visit https://us02web.zoom.us/webinar/register/9416137442101/WN_x6_R55YlTRiP-OR3GOj3IA.

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