More than 90% of independent venues including bars, stages and clubs that employ around 15.6 million people across the U.S., are in danger of closing forever as communities continue to battle the business impacts of COVID-19.
In response and as part of its continued efforts to inspire generosity, Crown Royal is launching a renewed effort in support of these cultural landmarks. In partnership with Main Street Alliance, Crown Royal is launching a robust relief campaign to help America’s favorite bars, stages and clubs.
To kickstart the relief effort, Crown Royal teamed up with renowned artists Ari Lennox, Anthony Ramos and music powerhouses Dreamville/Interscope and Republic Records to recreate the famed Sly and the Family Stone song, “If You Want Me to Stay.” The song is currently available on all major streaming platforms.
For every stream of the track, Crown Royal will donate funds to Main Street Alliance, helping venues across America. Main Street Alliance is a nonprofit organization committed to supporting small businesses in the United States, focusing on elevating small business voices on policies that level the playing field so small businesses can be creators of good jobs in communities across the country.
“Whether the music we listen to, the sports we watch or the great conversations we have, these landmarks represent the vibrancy of culture in bringing people from all walks of life together,” said Sophie Kelly, Senior CP-Whiskies at Diageo.
“As a brand built on giving back, it is our responsibility to create opportunities that champion the communities, places and spaces that have always been there for us. We’re thrilled to work with these talented partners and hope people will stream this song, so we can make real impact.”
As a part of this collaboration, Ari and Anthony will donate their royalties from the song to the cause. In solidarity, and for the next year, both Dreamville/Interscope and Republic Records will match the artists’ royalties with a donation to Main Street Alliance.