The new label is larger, features a clean-cut bar of teal offset against the dark bottle. This, the Italian winery says, should update its classic look to one that is contemporary and elegant, while maintaining its distinctive character.
“The new label gives greater value and visibility to Zonin Prosecco,” says Tim Matz, General Manager and Executive Vice President of ZoninUSA. “Our goal was to reinterpret the classic Prosecco and realign its positioning on the market to match modern taste. Prosecco is at its core about celebration and youthful freshness, and we wanted the packaging to evoke that.”