“Last summer, Zima was the ultimate comeback kid,” said Dilini Fernando, senior marketing manager, innovation, at MillerCoors. “People were picking up a six-pack to relive their ’90s memories, to stock up for theme parties, or to just see what all the fuss was about. So, when it was time to decide if we were going to bring it back, we thought ‘why wouldn’t we?'”
This year, Zima is back, and it’s bringing Z2K along with it. Unlike Y2K, an overblown panic over whether or not computers could handle changing ‘1999’ to ‘2000’, Z2K means Zima will be available in stores today and then it’ll be gone (again).
Fans can follow the brand on Facebook, Twitter and Instagram for Z2K updates and share how they are preparing for the end by using hashtag #Z2K. Fans should also be on the lookout for Z2K Snapchat geo filters popping up in mysterious places across the country.