Each Yuengling Team Red, White & Blue can will feature a QR code co-branded with American country music star and official Yuengling Lager and Stars & Stripes program Brand Ambassador, Lee Brice. When scanned, the QR code will immerse consumers in a digital Stars & Stripes experience where they can watch Lee Brice’s “More Beer” music video; learn about Yuengling’s Stars & Stripes Free Summer Concert Celebration on July 9; shop in the brewery’s virtual gift shop; enter to win tickets to see Brice on tour this summer; and donate to Team RWB.
Starting this month, the limited-edition cans will be available across the brewery’s 23-state footprint in 12pk/12oz and 24pk/12oz cans and single-serve 24oz cans until the end of the summer, available for purchase at fans’ favorite stores, restaurants and bars.
“As America’s Oldest Brewery®, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have made tremendous sacrifices to protect our country’s freedom,” said Jennifer Yuengling, VP- Operations and 6th generation family member. “Team RWB is an organization that shares our commitment to our nation’s heroes, and we are excited to bring back our limited-edition cans that help raise awareness and support services for America’s veterans.”
Yuengling also recently announced the return of its annual, free summer festival highlighting the Stars & Stripes program where Team RWB cans will also be available to purchase. This year, the free concert will be headlined by Lee Brice on July 9 in Downtown Pottsville, PA.