D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is proud to announce TAPS as a new partner for the Lagers for Heroes program.
In its third year, Yuengling’s Lager for Heroes is focused on supporting and showing appreciation to veterans and their families. Yuengling’s partnership with TAPS (Tragedy Assistance Program for Survivors), offers compassionate comfort and care to those coping with the death of a loved one serving in the military.
“We are thankful and proud of the brave and dedicated service men and women who make great sacrifices representing our country’s freedom every day,” said Jen Yuengling, 6th Generation Brewer, D.G. Yuengling & Son, Inc. “TAPS does amazing work for the families of our nation’s heroes. We are honored to support them and their important work.”
Yuengling will present $50,000 to TAPS in 2018 for their ongoing support to provide comfort and care for the families of America’s fallen heroes. In recognition of Memorial Day, consumers are also invited to “Grab a Lager & Toast a Hero” and donate to TAPS by texting “TAPS” to 24700, and can also make donations at the register through a bar code scan from May 1 through May 31. Yuengling will also donate a percentage of Lagers for Heroes retail merchandise purchases to TAPS in May.