D.G Yuengling & Son, Inc. unveiled the world’s largest QR code grown from crops, a one-of-a-kind version of its iconic Stars and Stripes QR code currently appearing on special cans of Yuengling Lager.
In recognition of the farming community, which plays an integral role in the beer industry, Yuengling recently partnered with a family business in Farmland, Indiana, Chalfant Family Farms, to grow the world’s largest QR code from real, live crops. Carefully planted in May 2022 to form the code’s unique design, the crops have now grown to form the world’s largest QR code—measuring roughly a ¼ mile long by a ¼ mile wide—or about the length of 20 football fields.
Photo: D.G Yuengling & Son, Inc.
The very same QR code is now also featured on Yuengling’s limited-edition camouflage Team RWB cans. When scanned, fans unlock the opportunity to immerse themselves in a digital Stars & Stripes experience where they can donate to Team Red, White & Blue (Team RWB), the brewery’s longtime veterans charitable partner; watch Stars & Stripes Brand Ambassador Lee Brice’s “More Beer” music video; enter to win tickets to see Brice on tour this summer and shop in the brewery’s virtual gift shop. Click here to discover the full capability of the QR code.
“This is a QR code like no other,” said Sheryl Yuengling, 6th generation family member. “As we enter the back half of the summer, we wanted to offer up a unique and fun reminder to support Team RWB and have some fun with Lee Brice. Today’s unveiling further highlights the brewery’s year-round campaign dedicated to supporting our nation’s heroes.”