The secret 192-year-old family recipe and proprietary yeast used to brew Yuengling arrived at Molson Coors Beverage Co.‘s Fort Worth brewery in an armored truck and with a police escort.
Yuengling’s 6th Generation Leader, Jennifer Yuengling and Molson Coors Chief Communications and Corporate Affairs Officer, Adam Collins unlocked the truck upon arrival and unloaded the Yuengling family recipe book from its protective wooden crate along with Yuengling’s proprietary yeast.
These contents were securely and safely transported to Molson Coors’ Fort Worth, Texas brewing facilities to ensure the 192-year-old brewer’s beers will be produced in Texas to Yuengling’s high quality standards later this year.
To conclude the milestone event, Jennifer and Adam Collins will engage in a ceremonial “cheers” to signify the official start of production in Texas. Yuengling beer is anticipated to hit stores in Texas statewide by Fall 2021.