D.G. Yuengling & Son, Inc. launched “Make Your Day Golden,” a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand’s first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling’s sixth generation of family members – Jen, Debbie, Wendy and Sheryl Yuengling.
The ad will appear in video, audio, out-of-home, social media and retail across Yuengling’s 22-state footprint.
Yuengling Golden Pilsner was created by Yuengling’s sixth generation of family members – Jen, Debbie, Wendy and Sheryl Yuengling.
“My sisters and I wanted to create a refreshing beer that fit our active lifestyles,” said Wendy Yuengling, 6th generation daughter. “We worked for 18 months in creating Golden Pilsner as we wanted to bring consumers something new that meets Yuengling standards in terms of a quality, sessionable product. It’s a beer that, no matter the time of day, the people you’re with, or the place you drink it, when you crack open a crisp, refreshing Yuengling Golden Pilsner, it makes your day golden.”