D.G. Yuengling & Son, Inc. said it is partnering with the American Eagle Foundation (AEF), a leading nonprofit organization focused on the care and protection of the U.S. National Symbol, the Bald Eagle. Through this partnership, AEF will be able to advance its mission of education, conservation and rehabilitation for the Bald Eagle.
“The eagle has not only played a prominent role in American history, but also in Yuengling’s history. As America’s Oldest Brewery, we trace our traditions back 190 years to when we were first founded as the Eagle Brewery.
The partnership includes:
Eagle Nest Cam — Every year, thousands of viewers tune in to AEF’s high-definition, live-streaming nest cams to watch eaglets hatch and grow into magnificent Bald Eagles ready to take their first flights into the wild. Yuengling invites fans worldwide to visit AEF’s Northeast Florida Bald Eagle Nest Cam for unprecedented insight into the entire Bald Eagle nesting process and witness with great anticipation as two new eagles, Samson & Gabrielle, occupy the Bald Eagle nest, known as “The Hamlet.” To encourage education and curiosity around eagle preservation, the eagle cam webpage features a platform for viewers to ask questions and learn from knowledgeable experts.
Eaglet Release — Through AEF’s breeding and rehabilitation programs, hundreds of Bald Eagles have been cared for and released into the wild, contributing to the conservation success story of the American Bald Eagle. In 2020, Yuengling will partner with AEF to host an eaglet release in honor of a fallen service member. Fans can follow the brewery and AEF on social media to learn about future eaglet releases.
Donate to Support and Special Sweepstakes — From June – September, fans will have a chance to donate to AEF and win the “Experience America- National Parks Getaway” for a close-up adventure with American eagles in their natural habitat. Entry details will be available on Yuengling displays and through social media. Details will be released this spring.
National American Eagle Day — On June 20, Yuengling will celebrate National American Eagle Day at its historic brewery in Pottsville, Pa. Visitors will have the opportunity to witness a live bald eagle and connect with an eagle handler on its history and symbolism as well as its wildlife behaviors and role in the ecosystem.